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NASHVILLE, Tenn. (June 10, 2024) – Thousands of fans flocked to four days of the UMG Nashville Takeover at Skydeck in downtown Nashville this past weekend (June 6-9). With over 40 events featuring 25 different country artists, the event saw capacity crowds, as over 8k country music fans descended upon Nashville’s largest rooftop venue, a now-fully covered Skydeck. The multi-day event was also live streamed on Twitch. Performing artists included Anne Wilson, Bryce Leatherwood, Carter Faith, Catie Offerman, Caylee Hammack, Cirque du Soleil, Josh Ross, Josh Turner, Kassi Ashton, Kylie Morgan, Lee Greenwood, Louie TheSinger, Maddie & Tae, Mark Wills, Mickey Guyton, Sam Williams, Terri Clark, Travis Denning, Tucker Wetmore, Tyler Hubbard and Vincent Mason. Rising talents Dillon James, Timothy Wayne, Belle Frantz, Owen Riegling, and Colt Graves performed as part of a new artist showcase, presented by Whiskey Jam and hosted by Ward Guenther. Peloton’s Hannah Corbin hosted the first day of the event and television personality Graham Bunn interviewed Tyler Hubbard on stage.
In addition to the peformances there were exclusive fan club parties for Brothers Osborne, Caylee Hammack, Kylie Morgan and Maddie & Tae; Cirque du Soleil previewed the upcoming Nashville-based show, Songblazers; and fans were able to preview new music from George Strait’s upcoming album, Cowboys and Dreamers, and music from Johnny Cash’s new album, Songwriter. Multiple artists, including The War And Treaty, did meet and greets/autograph signings for fans.
The UMG Nashville Takeover was also livestreamed with 585K+ views across 21 hours of streaming programming. Viewers tuned in on 3point5, UMG’s central Twitch channel that is powered and produced by °1824, Universal Music Group’s culture marketing & creative strategy team that focuses on content & the connection of artists directly to fans.
UMG Nashville Takeover is made possible thanks to sponsors including Cornerstone Building Brands, hi Seltzer, Jack Daniel’s Tennessee Whiskey, Jockey Outdoors, Justin Boots and Songfluencer.
UMG Nashville consists of Capitol Records Nashville, EMI Records Nashville, MCA Nashville, and Mercury Nashville. Reading like a “who’s who” of Music Row, the combined rosters include Alan Jackson, Anne Wilson, Billy Currington, Brad Paisley, Brothers Osborne, Carrie Underwood, Carter Faith, Catie Offerman, Caylee Hammack, Chris Stapleton, Dalton Dover, Darius Rucker, Dierks Bentley, Dillon James, Eric Church, George Strait, Hootie & The Blowfish, Jon Langston, Jon Pardi, Josh Ross, Jordan Davis, Josh Turner, Kacey Musgraves, Kassi Ashton, Keith Urban, Kylie Morgan, Little Big Town, Luke Bryan, Luke Grimes, Maddie & Tae, Mickey Guyton, Parker McCollum, Priscilla Block, Reba McEntire, Sam Hunt, Sam Williams, The War And Treaty, Travis Denning, Tucker Wetmore, Tyler Hubbard, Vince Gill and Vincent Mason. For additional information, visit www.umgnashville.com.