NASHVILLE, Tenn. (August 30, 2023) – UMG Nashville announces the promotion of Vipin Reddy to VP of Streaming. Reddy, who has been part of the label group’s streaming team since 2018, now leads the department. In his new role, Reddy oversees all DSP relationships as well as audio and video streaming strategy for all UMGN artists globally.  

Prior to joining UMGN, Reddy was part of the UMG global streaming marketing team. The William & Mary graduate and Fairfax, Va. native has cultivated strong relationships with UMGN streaming partners and most recently, he was point on UMGN artist strategy with Apple Music and Pandora. 

“From the day he joined the company, Vipin has been an integral part of the streaming team,” says UMGN EVP & COO Mike Harris. “His deep knowledge of the streaming business has been vital to UMG Nashville’s success. We are excited for Vipin step into this leadership role and look forward to the team’s continued success.” 

Universal Music Group Nashville consists of Capitol Records Nashville, EMI Records Nashville, MCA Nashville, and Mercury Nashville. Reading like a “who’s who” of Music Row, the combined rosters include Alan Jackson, Billy Currington, Boy Named Banjo, Brad Paisley, Brothers Osborne, Carrie Underwood, Catie Offerman, Caylee Hammack, CB30, Chris Stapleton, Dalton Dover, Darius Rucker, Dierks Bentley, Eric Church, George Strait, Hootie & The Blowfish, Jon Langston, Jon Pardi, Jordan Davis, Josh Turner, Kacey Musgraves, Kassi Ashton, Keith Urban, Kip Moore, Kylie Morgan, Little Big Town, Luke Bryan, Luke Grimes, Maddie & Tae, Mickey Guyton, Parker McCollum, Priscilla Block, Reba McEntire, Sam Hunt, Sam Williams, The War And Treaty, Travis Denning, Tyler Hubbard, and Vince Gill. For additional information, visit www.umgnashville.com.