CARRIE UNDERWOOD STARS IN REIMAGINED 2020 NBC SUNDAY NIGHT FOOTBALL SHOW OPEN

NBC SNF Show Open Celebrates NFL Fans, Featuring User-Generated Video Content for First Time

NFL Stars Highlighted in Virtual Player Cameos

New Sunday Night Football Show Open Premieres on Sun., Sept. 13 Cowboys-Rams SNF Opener

STAMFORD, Conn. – August 26, 2020 – In less than three weeks, on Sunday, Sept. 13, seven-time Grammy Award-winner and multi-platinum recording artist Carrie Underwood stars in the debut of the 2020 show open for NBC’s Sunday Night Football, which has been primetime television’s No. 1 program for an unprecedented nine consecutive years.

Working within social-distancing parameters, the 2020 Sunday Night Football show open was uniquely produced without extras in a studio or stadium, while also celebrating the millions who watch the games.

For the first time, the SNF show open will feature user-generated content from fans showcasing their team spirit. In addition, cameos from some of the NFL’s biggest stars, also recorded remotely, will be highlighted.

Headlined by Underwood for the eighth consecutive season, the show open will also feature an inside at look at her new recording of “Waiting All Day for Sunday Night” in a Nashville studio.

“We are excited about this year’s new collaboration with Carrie, including scenes in the recording studio, and look forward to uniquely incorporating the game’s great fans,” said Tripp Dixon, creative director of the SNF show open.

NBC’S SUNDAY NIGHT FOOTBALL IS PRIMETIME TELEVISION’S NO. 1 SHOW FOR RECORD NINE CONSECUTIVE YEARS: NBC’s Sunday Night Football finished the 2019-20 TV season as primetime’s #1 TV show in all key metrics for an unprecedented ninth consecutive year – adding to its record for the most consecutive years atop the charts (since 1950), based on official live plus same day data provided by Nielsen. Sunday Night Football also ranked as the No. 1 show in the advertiser-coveted 18-49 demographic for the 10th consecutive TV season.

About Carrie Underwood:  Carrie Underwood emerged from the promise of her 2005 American Idol win to become a true multi-format, multi-media superstar, spanning achievements in music, television, film, and now books, as a New York Times bestselling author.  All seven of her albums, including her Greatest Hits album, have been certified platinum or multi-platinum, and she has sold more than 64 million records worldwide.  She has also recorded 27 #1 singles, 14 of which she co-wrote, and continues to sell out arena tours across North America and the UK.  Carrie starred as Maria von Trapp in NBC’s three-hour 2013 holiday blockbuster, the Emmy®-winning The Sound of Music Live!, whose airings attracted 44 million viewers, and she returns this Fall for her eighth season as the voice of primetime television’s #1 program, NBC’s Sunday Night Football.  This past November, she hosted the CMA Awards for the 12th consecutive year. Apple Music recently announced XO Radio, a monthly radio show hosted and produced by Underwood, which premiered on the newly-launched Apple Music Country. On September 25, Carrie will release her first-ever Christmas album, My Gift.  Underwood has won over 100 major awards including 7 GRAMMY® Awards, 14 ACM Awards including 2 for Entertainer of the Year (the first female in history to win twice), 20 CMT Awards where she holds the record for the most award wins ever for the show, 7 CMA Awards, and 15 American Music Awards with her 7^th win for Favorite Female Artist – Country and 6^th win for Favorite Country Album for Cry Pretty, breaking the AMA record for Most Wins in the Favorite Country Album Category. She is is a proud member of the Grand Ole Opry and founder/lead designer for her fitness and lifestyle brand, CALIA by Carrie Underwood.  In March  2020, HarperCollins/Dey Street books published Carrie’s first book, FIND YOUR PATH: Honor Your Body, Fuel Your Soul, and Get Strong with the Fit52 Life, a fitness lifestyle book in which she shares her belief that fitness is a lifelong journey, providing a common-sense approach to staying active, eating well, and looking as beautiful as you feel, 52 weeks a year.  That same month, Carrie also launched her new fitness app, fit52, which is a holistic wellness platform designed to encourage and support users on their personal wellness journey, and is available on the App Store and on Google Play.

*Flex Week

** Thanksgiving Night Game