Tens of Thousands of Deeds Issued to Church Choir Complete with Digital Collectibles
“The fans have helped me build my career brick by brick and I wanted the whole world to know.”
– Eric Church
NASHVILLE, Tenn. – Eric Church has always done things differently and the highly-anticipated opening of his downtown Nashville bar, restaurant and live music venue, Chief’s, is no exception. Its roll-out reminiscent of his 2015 Mr. Misunderstood surprise album release that prompted fans to run to mailboxes for the first word (and listen) of his fifth studio album, this week similarly saw tens of thousands of fans logging online to match their personal deeds to the physical framework of the revitalized six-story downtown Nashville establishment.
“This is top class cool,” one Choir member remarked, posting an image of their deed to which another replied, “This is so awesome to be a part of!”
“You’ve helped me build my career brick by brick, and I want the whole world to know that the building is yours,” Church shared directly with fans. “This is not just another club downtown. This is our house. I’ve been involved in every step of restoring this historic building into a place we can call our own and, because you’ve been with me every step of my career, I’m proud to dedicate a physical brick of the Chief’s building to each and every one of you.”
In addition to being given a deed to individual bricks that form the building, fans also received the first of an ongoing series of digital collectibles, including a digital version of their brick which gives access to exclusive content and other new fan club perks – like never before heard demos, unreleased video footage and priority entry at Chief’s. Other digital collectibles given to fans upon launch included ‘Vinyl for Life’ – which grants a fan first edition vinyl of Church’s entire catalog and a copy of every new piece of vinyl released going forward, including all color variants. The new technology is also being utilized to give away rare items, including a signed guitar that is paired with a digital collectible that grants access to content like a guitar lesson from Church’s guitarist Driver Williams and videos of performances of Church playing the guitar. Other giveaways include year-long subscriptions to SiriusXM and a chance to record a guest DJ set at the Chief’s studio as part of Outsiders Radio “Insiders Hour.”
“My songs are mine, until I release them, and then they’re never mine again. And this building’s a lot that way,” reflects Church. “It’s been mine in the building of it, in the cultivating with the stories, the challenges, and the successes. But once Chief’s opens, it’s not mine anymore. It belongs to the Choir. It belongs to the fans. It belongs to the patrons. It belongs to the stories they create there. It belongs to the music they listen to there and share from there. So, my story ends where theirs begins and that’s the essence of what you do musically and what we’re trying to do at Chief’s.”
Church initially announced Chief’s in early 2022 with real estate developer and hospitality entrepreneur Ben Weprin of AJ Capital leading the renovation. As construction is well underway, the co-owners have also revealed more details of the space designed to celebrate Church’s ever-expanding musical legacy while creating a downtown Nashville gathering place for all.
Chief’s features a ticketed music venue plus additional live entertainment throughout the building and unique décor elements such as more than 4,000 concert posters from throughout the CMA Entertainer of the Year’s career papering the ground floor. Chief’s will also house a studio for broadcasting, inclusive of Eric Church Outsiders Radio on SiriusXM, with the capability of hosting broadcasts by various media partners. With street-level windows, the studio will provide fans from around the world with a thrilling behind-the-scenes experience with a front-row view of broadcasting in action.
The venue also taps into Church’s Carolina roots in partnership with Rodney Scott, whose Whole Hog BBQ – part of the Pihakis Restaurant Group – will overlook downtown with its ‘Hell of a Q’ rooftop location.
Situated at the intersection of 2nd Avenue North and Broadway at 200 Broadway in historic downtown Nashville, Chief’s is designed with Church’s direct input to pay homage to chapters in his life. Between the inspirational interiors and thoughtful focus on unique live performances – and now ownership of the building itself – Chief’s will offer fans an unparalleled entertainment experience in Music City.
About Chief’s
Chief’s is a six-story bar, restaurant, and live music venue designed to celebrate Eric Church’s ever-expanding musical legacy. Located in historic downtown Nashville, Chief’s will feature a ticketed music venue, inspirational interiors, and a thoughtful focus on unique live performances, offering fans an unparalleled entertainment experience in Music City. Chief’s will house a studio for live broadcasting, inclusive of Church’s Outsiders Radio SiriusXM channel, with the capability of hosting broadcasts by various media partners. Chief’s will also feature a restaurant partnership with James Beard Award Winning Pitmaster Rodney Scott. Rodney Scott’s Whole Hog BBQ – part of the Pihakis Restaurant Group – will overlook downtown with its ‘Hell of a Q’ rooftop offering. Situated at the intersection of 2nd Avenue and Broadway, Chief’s is set to open at 200 Broadway.
About Eric Church
A seven-time ACM Award winner, four-time CMA Award winner (including the 2020 award for Entertainer of the Year) and 10-time GRAMMY nominee, Church has amassed a passionate fan base around the globe known as the Church Choir, plus a critically acclaimed catalog of music. Known for his tenacity on the road, his recent The Outsiders Revival Tour earned rave reviews as he brought a rotating lineup of emerging artists along for the first fully-outdoor tour of his career. His prior outing, the 55-city The Gather Again Tour, offered fans an in-the-round arena show and earned the 2022 Billboard Music Award for Top Country Tour. Church is currently working on new music as the follow up to his most recent chart-topping project, the Heart & Soul triple album, which featured the results of a marathon session during which he spent nearly a month writing and recording a song per day while sequestered in rural North Carolina. This followed his Gold-certified Desperate Man, which earned a GRAMMY nomination for Best Country Album (his third nod in the category) and prior releases including the Platinum-certified Sinners Like Me (“How ’Bout You,” “Guys Like Me”), Carolina (“Smoke a Little Smoke,” “Love Your Love the Most”) and Mr. Misunderstood (“Record Year,” “Round Here Buzz”), the Double-Platinum certified The Outsiders (“Like a Wrecking Ball,” “Talladega”) and the 3x Platinum-certified Chief (“Springsteen,” “Drink In My Hand”), as well as 30 Gold, Platinum and multi-Platinum certified songs. Church is also a minority owner of the Charlotte Hornets, a co-owner of the iconic Field & Stream brand, has his own SiriusXM music channel, “Eric Church Outsiders Radio,” his own liquor offering, Whiskey JYPSI, and will soon open Chief’s, a six-story venue on Nashville’s famed lower Broadway. For more information, visit www.ericchurch.com and follow on Facebook and Twitter/X @ericchurch and Instagram @ericchurchmusic.
For more information, visit EricChurch.com and ChiefsOnBroadway.com.
