NASHVILLE, Tenn. (August 24, 2023) – Universal Music Group Nashville (UMGN) announces today the promotions of Stephanie Alexa and Gary Keffer. Alexa is elevated to SVP of Finance & Operations and Keffer is upped to VP of Strategic Marketing for the label group consisting of Capitol Records Nashville, EMI Records Nashville, Mercury Nashville, and MCA Nashville.
With over 18 years in the music industry, Alexa has spent the past five with UMGN as VP of Finance & Operations. In her new role as SVP of Finance & Operations, Alexa continues to analyze operations and processes, as well as oversee forecasting and royalty reporting. Prior to UMGN, Alexa served as VP of Finance & Licensing Administration at ATO Records where she oversaw finance, business affairs, operations, and synch licensing.
“During her time with UMG Nashville, Stephanie has transformed the finance department to become an even more instrumental part of the company,” says UMGN EVP & COO, Mike Harris. “We are very happy to give Stephanie this well-deserved promotion.”
As VP of Strategic Marketing, Keffer leads the branding team in finding unique opportunities and connections between UMGN artists, brands, partners, and audiences. Keffer brings over 20 years of marketing experience to the role and uses his broad background and viewpoint to identify opportunities connecting an artist to a distinct audience. Prior to joining UMGN, Keffer was the Director, Media & Partnerships at Remington Arms Company, overseeing the media budget for sponsorship and paid media, as well as product integration for films like “American Sniper,” “Jurassic World,” and “Jack Reacher.”
“Gary has been an integral part of the brands team for the last seven years and I’m thrilled to continue to watch him lead and grow this team in his new role,” says UMGN EVP of Marketing, Lori Christian. “His expertise and attention to detail have ensured that our partners and artists are always supported for success. Gary is also continually looking to create unique events that support the entire roster like our most recent Music Is Universal experience during CMA Fest which saw over 20 performances across three days to thousands of country music fans.”
Universal Music Group Nashville consists of Capitol Records Nashville, EMI Records Nashville, MCA Nashville, and Mercury Nashville. Reading like a “who’s who” of Music Row, the combined rosters include Alan Jackson, Billy Currington, Boy Named Banjo, Brad Paisley, Brothers Osborne, Carrie Underwood, Catie Offerman, Caylee Hammack, CB30, Chris Stapleton, Dalton Dover, Darius Rucker, Dierks Bentley, Eric Church, George Strait, Hootie & The Blowfish, Jon Langston, Jon Pardi, Jordan Davis, Josh Turner, Kacey Musgraves, Kassi Ashton, Keith Urban, Kip Moore, Kylie Morgan, Little Big Town, Luke Bryan, Luke Grimes, Maddie & Tae, Mickey Guyton, Parker McCollum, Priscilla Block, Reba McEntire, Sam Hunt, Sam Williams, The War And Treaty, Travis Denning, Tyler Hubbard, and Vince Gill. For additional information, visit www.umgnashville.com.